Benefits of Using Video Production in Advertising
As of the moment, 37% of internet content are video productions. Since film production was invented, this has been used optimally as a way of meeting and touching the audience as a means of advertising and television commercial is the most popular. The digital films we are enjoying this time also went from humble beginning to different phases until it has become what it is now.
At present, the market of Digital Video Recorders or DVR’s have skyrocketed and in turn are causing television commercials to be out-dated. DVR’s has given the audience the power to fast-forward through ads. This means that television advertising budgets are now a superfluous expense. For this reason, many companies have placed online advertising as top priority.
The Perks of Video
Video production is crucial in advertising because it closes the deal. That is the only ground, nothing else. A study by a business school indicates that when shown a video, there is a 72% chance of customers buying a product or service and they decide more quickly, too. Because of the video presented, many customers feel that they understand the product or service better.
1. Sharing Video
There is a bigger percentage of people who share video productions to family and friends than those who watch it. The advertising industry thinks that the percentage of reaction views are six times bigger compared to print advertisements. Because the videos in business card DVD’S are regarded as more valuable and so are not discarded like ordinary mails. Sometimes marketing videos are watched by people just because it is new to them.
2. Cost-friendly and consistent messages
Getting into the market using video helps by reaching places many sellers cannot reach. Market segments in far places as well as those who cannot do live training can enjoy the benefit of being trained through videos. It also assists by showing the same message each and every time for the viewers. Aside from being reliable, it can allow any number of audience. Small and big corporations can benefit from it alike, and it is affordable. A three minute presentation can be more useful than a large pile of reading materials.
3.Highly Efficient Sales Device
An animated version of the product or service can be shown through video, something that you will not be able to do on brochures. A video of customers testing the product can also be shown to prove the effectivity of the product like Video Testimonials Grand Rapids Michigan. It is highly efficient in drawing on investors. Creating the video to accept edits in the form of add-ons, you can redo the video without paying a lot.
4. It can bring out emotions
Video can touch the viewer’s emotions. Sounds and images can be persuasive. An advantage of film is it can portray before and after shots, proving proofs of an improvement.
Video takes up a large portion of the net. This is a proven technique in reaching the audience. iThe perspective of customers about the product widens. Advertisers consider this their best tool. A lot of businesses are now using videos and online advertising.
Source: Health Care Videos Grand Rapids Michigan